The work.

Brands we named, designed, packaged and launched. Different sectors, same job every time: make it look like it costs ten times what it did, and make it move.

Case 01

Beverage · Naming + Identity + Packaging

9Volt

An energy brand for people who are sick of energy branding. No lightning bolts, no radioactive lime. We named it, built a blackout identity, and designed a can that looks like contraband on a shelf full of noise.

Naming Visual identity Can design Launch kit

Name to canned product in three weeks. First run sold through fast.

Case 02

Apparel · Identity + Drop Strategy

Offcut

A streetwear label built entirely on deadstock fabric — a different drop every time, never restocked. We built an identity flexible enough to change with every run, plus the tags, stickers and drop plan that made scarcity the whole point.

Flexible identity Hang tags & trims Drop calendar Content templates

First run moved in a single weekend, no ad spend.

Case 03

Beauty · Identity + Packaging + Web

Graphite

Genderless skincare with a brutalist face — matte black, bold type, zero pastel. We designed a system clean enough for a bathroom shelf and loud enough for a feed, then shipped the launch site to match.

Identity system Bottle & box Launch site Guidelines

Full brand plus site, live in under a month.

(+)From the archive

// more drops

And a few more
we're proud of.

Halftime

Sports hydration brand. Naming, identity and a bottle built for the sideline.

Nocturne

Nightlife events series. Identity, poster system and a monthly drop of artwork.

Reserve

Small-batch spirits label. Brand, bottle and a story worth the price tag.

Pit Pass

Motorsport-inspired apparel. Identity, race numbers and a merch drop.

Sunday Service

Specialty coffee roaster. Wordmark, bag system and a café that photographs itself.

Feral

Pet brand with an attitude. Identity, packaging and a voice that bites.